Tue, 10th June 2014
 
 
 

Lancashire County Cricket Club Foundation and The Salford Red Devils Foundation secure £307,900 to deliver the ‘Sporting Foundations for Life’ project  

 

Lancashire County Cricket Club Foundation, in partnership with Salford Red Devils Foundation, have 

successfully secured £307,900 from the Sport England Community Sport Activation Fund, Trafford

Housing Trust Community Panels and City West Housing Trust to deliver the ‘Sporting Foundations 

for Life’ project over the next 3 years as part of a total project worth £370,400. It is among 88 

projects to receive a share of £15 million of funding to support grassroots sport activity across the 

country. 

 

‘Sporting Foundations for Life’ is a joint project between the LCCC Foundation, Salford Red Devils 

Foundation, the five Trafford area Community Panels and City West Housing Trust to deliver a 

programme of informal sporting activity across the communities of Trafford and Salford, capitalising 

on the legacy of the Ashes Test Match and Rugby League World Cup in 2013. The project aims to 

increase the once-a-week participation levels of 14-25 year olds living within housing association 

properties by establishing needs driven activity in 20 identified local communities. The two Project 

Activators will recruit local volunteer Community Champions and train them up to develop, deliver 

and maintain Activation Programmes and Informal Central Venue Leagues which will be used to 

promote increased levels of sports participation. 

 

Mike Diaper, Sport England Director of Community Sport, said: "It’s great to be working with innovative projects, like Sporting Foundations for Life, to offer people the chance 

to get into sport in a way that best suits them. The investment being made through the Community Sport Activation Fund is making a real difference at a very local level. I’m 

particularly pleased that more than half the funding is going into projects in deprived areas, helping more people develop a lifelong sporting habit.” 

 Staff from LCCC Foundation, Salford Red Devils Foundation, Trafford Housing 

Trust and City West Housing Trust at the Sporting Foundations for Life launch.

Sandy Mitchell, LCCC Foundation Head of Community Development said: “The project offers a great 

opportunity for both Foundations to expand their reach into local communities, promoting the 

sports of cricket and rugby league and using the professional clubs’ brands to engage and inspire 

young people.” 

 

Martyn Hague, Head of Neighbourhoods at City West, said: “We are delighted to be working with 

our partners to continue the legacy of the Ashes and Rugby League World Cup. This fantastic project 

will benefit residents in our communities across Salford and increase the opportunities for everyone 

to get involved in these sports.” 

 

Elaine Johnson, Managing Director of Localities at Trafford Housing Trust (THT) added, ‘THT is proud 

that the five THT Community Panels collectively recognised the benefits of this project and decided 

to get involved. It will make a real difference to the lives of young people by bringing sport close to 

local communities and using it positively to develop life skills, employment and volunteering 

opportunities. It might also provide us with a future international sporting star!’ 

 

The Community Sport Activation Fund is investing a total of £47.5 million of funding over five 

funding rounds. Already 156 projects have shared in £27.2 million of funding over three rounds, 

receiving grants of between £50,000 and £250,000 to provide grassroots sport at a very local level. 

 

For more information on this project, please contact Howard Shore, Senior Project Activator on 

hshore@lccc.co.uk or 0161 868 6850. 

 

Howard Shore has also provided more information and insight on the project on Phil Trow's BBC Radio Manchester Show. To listen to the interview, please click here and head to 2:20:55.

 

 

 

 
 

 

 
 
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